There’s a school of thought that Big data is key to delivering better customer service, offering more attractive products and possibly unlocking innovation.

That said, Big data is a key ingredient in Data analytics
without it one cannot do analysis; Web logs, Twitter data, Facebook data… they all are forms of Big data.

But practical applications on how we use this data to do analytics is imperative.

The information gathered from it, definitely will give businesses a heads-up, and enable them know what kind of products their customers love, as well as what they want or need.